Post by account_disabled on Dec 9, 2023 10:01:35 GMT
For instance, head to this free poster templates page by Picsart and take a quick peek at the URL bar. When you look at the URL bar, you’ll notice it’s organized like this: picsart.com → templates → posters. Employ breadcrumb navigation This setup informs the customer that there are more options under this category they can explore. This is a simple way to open the door for them to discover more products that may be of value to them. Include FAQ sections Remove unnecessary pressure off your customer service team and give customers the answers they’re looking for by including an FAQ section on every product page.
Pro-tip: FAQ sections are especially Job Function Email Database important if you sell complex products. Check out this FAQ page on buying VPS with BTC, to see what we mean: Include FAQ sections(Image Source) Include explainer videos and product demos Take customers on a storytelling trip by using videos to explain and demonstrate how your products work. Check out this product page example from TradeZella, a trading journal brand, for inspiration: Include explainer videos and product demos(Image Source) 3. Act as a crucial component in the buyer’s journey When a customer is ready to buy, they need to be led to a relevant product as quickly as possible. Optimized product pages make sure that the products they need will pop up at the top of the search engine results page so they can get in and buy their products immediately. In other words, SEO product pages are crucial to the buyer’s journey. What’s more, optimized product pages can serve customers no matter where they are in their journey with you. Here’s how to make sure your product pages support your customers during various buying stages: First, start by mapping out the buyer’s journey and your customer personas. Take a close look at your customers and identify key buying patterns, roadblocks they’ve encountered, and their purchasing history with you.
Then, use this information to segment your customers into buyer groups. For instance, you might have: Group 1: New customers that are interested in learning more about your brand and testing your travel-sized products Group 2: Customers you acquired a year ago that may want to sign up for a recurring monthly product bundle Group 3: Loyal customers that love keeping an eye out to see what you’ll create next Once you’ve segmented your buyers, create a variety of product pages and landing pages relevant to each segment. For instance, if we were to create pages for the groups we listed above, we might have: Group 1: Quick summary product pages with checkout links, product overview pages with brand story videos, and customer testimonial product pages with behind-the-scenes videos
Pro-tip: FAQ sections are especially Job Function Email Database important if you sell complex products. Check out this FAQ page on buying VPS with BTC, to see what we mean: Include FAQ sections(Image Source) Include explainer videos and product demos Take customers on a storytelling trip by using videos to explain and demonstrate how your products work. Check out this product page example from TradeZella, a trading journal brand, for inspiration: Include explainer videos and product demos(Image Source) 3. Act as a crucial component in the buyer’s journey When a customer is ready to buy, they need to be led to a relevant product as quickly as possible. Optimized product pages make sure that the products they need will pop up at the top of the search engine results page so they can get in and buy their products immediately. In other words, SEO product pages are crucial to the buyer’s journey. What’s more, optimized product pages can serve customers no matter where they are in their journey with you. Here’s how to make sure your product pages support your customers during various buying stages: First, start by mapping out the buyer’s journey and your customer personas. Take a close look at your customers and identify key buying patterns, roadblocks they’ve encountered, and their purchasing history with you.
Then, use this information to segment your customers into buyer groups. For instance, you might have: Group 1: New customers that are interested in learning more about your brand and testing your travel-sized products Group 2: Customers you acquired a year ago that may want to sign up for a recurring monthly product bundle Group 3: Loyal customers that love keeping an eye out to see what you’ll create next Once you’ve segmented your buyers, create a variety of product pages and landing pages relevant to each segment. For instance, if we were to create pages for the groups we listed above, we might have: Group 1: Quick summary product pages with checkout links, product overview pages with brand story videos, and customer testimonial product pages with behind-the-scenes videos