Post by account_disabled on Dec 28, 2023 3:43:51 GMT
Method of AB Testing is the sequential one which involves the gradual publication of different versions of the pages over a defined period of time. On the other hand the parallel method involves the simultaneous publication of the versions of the landing pages involved in the test dividing the total traffic between the two pages and monitoring it to determine which of the pages obtains better results. Multivariate testing.
The multivariate optimization of a landing page focuses on testing graphic or copy elements title background color logos icons button color form design its Phone Number List structure etc. alternatives to the existing ones . Totalexperience testing This method based on user experience involves the creation of a diverse set of distinct experiences for the visitor placed in the structure of the same landing page and the monitoring of visitor preferences.
In this case the Heat Map function represents an efficient solution for measuring the results. „Flike” layout Flike Layout is a term that defines one of the most discussed navigation behaviors displayed by visitors when they arrive on a web page. More precisely once on a page the visitor tends to scan the content in the following way up topleft then the scan continues down with each line of text or graphic element present on the page.